Privacy Policy

Version August 2021

Table of Contents

  1. Data protection
  2. Definitions
    1. Personal data
    2. Data subject
    3. Processing
    4. Restriction of processing
    5. Profiling
    6. Pseudonymization
    7. Controller or person responsible for the processing
    8. Processor
    9. Recipient
    10. Third party
    11. Consent
  3. Name and address of the data protection officer of Monasterium Laboratory, Skin & Hair Solutions GmbH
  4. Cookies
  5. Collection of general data and information
  6. Subscription to our newsletter
  7. Newsletter tracking
  8. Contact possibility via the website
  9. Routine erasure and blocking of personal data
  10. Rights of the data subject
  11. Social networks
  12. Data protection provisions on the use and application of Google AdSense
  13. Privacy policy on the use and application of Google Analytics (with anonymization function)
  14. Data protection provisions on the use and application of Google Remarketing
  15. Data protection provisions on the use and application of Google AdWords
  16. Use of Google Maps with recommendation components
  17. Use of Google Maps
  18. Use of reCAPTCHA
  19. Legal basis of processing
  20. Legitimate interests in the processing pursued by the controller or a third party
  21. Duration for which the personal data is stored
  22. Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision
  23. Existence of an automated decision-making process

Please refer to the text below regarding your rights as a data subject according to Art.12 ff GDPR.

1. Data protection

We appreciate your interest in our company. Data protection is of high importance to the management of the Monasterium Laboratory Skin & Hair Research Solutions GmbH. Any use of the website of the Monasterium Laboratory Skin & Hair Research Solutions GmbH is possible without any indication of personal data. If, however, a data subject concerned wants to use special services of our enterprise via our website, processing of personal data might become necessary. If processing of personal data is necessary and if there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation, and in accordance with the country-specific data protection regulations applicable to the Monasterium Laboratory Skin & Hair Research Solutions GmbH. By means of this data protection declaration, our enterprise would like to inform the public about the type, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.

As data controller, the Monasterium Laboratory Skin & Hair Research Solutions GmbH has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. internet-based data transmissions can nevertheless be subject to security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

2. Definitions

This privacy statement of Monasterium Laboratory Skin & Hair Research Solutions GmbH is based on the terms used by the European Data Protection Supervisor when adopting the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and comprehend for the public as well as for our customers and business partners. To guarantee this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy statement:

a) Personal data

Personal data is any information relating to an identified or identifiable natural person (hereinafter "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) Data subject

Data subject means any identified or identifiable natural person whose personal data are processed by the controller.

c) Processing

Processing means any operation or set of operations which is performed upon personal data, whether or not by automatic means, such as collection, recording, organization, filing, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of limiting their future processing.

e) Profiling

Profiling is any form of automated processing of personal data which consists in using such personal data to evaluate certain personal aspects relating to a natural person, to analyze or predict aspects relating to that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or change of location.

f) Pseudonymization

Pseudonymization means the processing of personal data in a manner such that the personal data can no longer be attributed to a specific data subject without the use of additional information, on condition that such additional information is stored separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person.

g) Controller or person responsible for the processing

Controller or person responsible for the processing means the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its designation may be provided for by Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency, or other body to whom personal data are disclosed, whether a third However, public authorities which may receive personal data in the framework of a specific investigation mandate under Union or Member State law shall not be considered as recipients.

j) Third party

Third party means any natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.

k) Consent

Consent means any freely given specific and informed indication of the data subject’s wishes, in the form of a statement or other unambiguous affirmative act, by which the data subject signifies his or her agreement to the processing of personal data relating to him or her.

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union and other provisions with a data protection character is:

Monasterium Laboratory
Skin & Hair Research Solutions GmbH

Mendelstraße 17
48149 Münster
Germany

Email: info@monasteriumlab.com
Phone: +49 (0)251-93264-458
Fax: +49 (0)251-93264-457

3. Name and address of the data protection officer of Monasterium Laboratory, Skin & Hair Solutions GmbH

Mr. B. van Straelen
trans-acta Datenschutz GmbH

Email: datenschutz@monasteriumlab.com

Any data subject may contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies

The website of Monasterium Laboratory Skin & Hair Research Solutions GmbH uses cookies. Cookies consist of text files that are placed and stored on a computer system via an internet browser.

Many internet pages and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a string of characters by which internet pages and servers can be assigned to the specific internet browser in which the cookie was stored. This makes it possible for the visited internet pages and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A particular internet browser can be recognized and identified via the unique cookie ID.

Using cookies, the Monasterium Laboratory Skin & Hair Research Solutions GmbH can provide the users of this website more user-friendly services that would not be possible without the cookie setting.

By means of a cookie, the information and offers on our website can be optimized for the user. Cookies enable us, as already mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter his or her access data each time he or she visits the website, because this is handled by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies by our website at any time by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be fully usable.

5. Collection of general data and information

With each visit to the website of the Monasterium Laboratory Skin & Hair Research Solutions GmbH, a data subject or automated system collects a series of general data and information. Such general data and information are stored in the log files of the server. The following data may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website, (5) the date and time of an access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information serving to avert danger in the event of attacks on our information technology systems.

When using these general data and information, the Monasterium Laboratory Skin & Hair Research Solutions GmbH does not draw any conclusions about the data subject. This information is rather needed (1) to deliver the contents of our website correctly, (2) to optimize the contents of our website as well as the advertising for these, (3) to ensure the long-term operability of our information technology systems and the technology of our website, and (4) to provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack. This anonymously collected data and information is therefore evaluated by the Monasterium Laboratory Skin & Hair Research Solutions GmbH on one hand, statistically and with the further aim of increasing the data protection and data security of our enterprise, and ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from any personal data provided by a data subject.

6. Subscription to our newsletter

On the website of the Monasterium Laboratory Skin & Hair Research Solutions GmbH, users can subscribe to our enterprise’s newsletter. The personal data processed by the controller when the newsletter is subscribed to is specified in the corresponding input mask. The Monasterium Laboratory Skin & Hair Research Solutions GmbH regularly informs its customers and business partners by means of e-newsletters about enterprise offers. company. The newsletter of our enterprise can basically only be received by the data subject, if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter mailing. For legal reasons, a confirmation e-mail will be sent to the e-mail address entered by a data subject for the first time for newsletter dispatch using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address as the data subject has authorized the receipt of the newsletter.

When subscribing to the newsletter, we also store the IP address of the computer system used by the data subject at the time of subscription, as assigned by the internet service provider (ISP), as well as the date and time of subscription. The collection of this data is necessary to be able to trace the (possible) misuse of the e-mail address of a data subject at a later point in time and therefore serves the legal protection of the controller.

The personal data collected in the context of a registration for the newsletter are used exclusively for sending our newsletter. Furthermore, subscribers to the newsletter could be informed by e-mail if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes in the technical circumstances. No personal data collected as part of the newsletter service will be passed on to third parties. The subscription to our newsletter can be cancelled by the data subject at any time. The consent to the storage of personal data that the data subject has given us for the newsletter mailing can be revoked at any time. To revoke the consent, a corresponding link can be found in each newsletter. Furthermore, it is also possible to unsubscribe from the newsletter at any time directly on the website of the controller or to inform the controller of this in another way.

7. Newsletter tracking

So-called tracking pixels are contained in the newsletters of Monasterium Laboratory Skin & Hair Research Solutions GmbH. A tracking pixel is a miniature graphic that is embedded in such e-mails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, the Monasterium Laboratory Skin & Hair Research Solutions GmbH may see if / when an e-mail was opened by a data subject, and which links in the e-mail were called up by the data subject.

Such personal data collected via the tracking pixels contained in the newsletters are stored and analyzed by the controller to optimize the newsletter dispatch and to better tailor the content of future newsletters to the interests of the data subject. This personal data will not be disclosed to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After a revocation, this personal data will be deleted by the controller. The Monasterium Laboratory Skin & Hair Research Solutions GmbH automatically regards a withdrawal from the receipt of the newsletter as a revocation.

8. Contact possibility via the website

Based on statutory provisions, the website of the Monasterium Laboratory Skin & Hair Research Solutions GmbH provides information that enables a quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). When a data subject contacts the controller by e-mail or by using a contact form, the personal data transmitted by the data subject will be stored automatically. Such personal data transmitted on a voluntary basis by a data subject to the controller will be stored for the purpose of processing or contacting the data subject. No disclosure of this personal data to third parties will take place.

9. Routine erasure and blocking of personal data

The controller processes and saves personal data of the data subject only for the period necessary to achieve the purpose of storage or if this has been provided for by the European Directive and Regulation or other legislator in laws or regulations to which the controller is subject.

Should the storage purpose cease to apply or should a storage period prescribed by the European Directive and Regulation Maker, or another competent legislator expire, the personal data shall be routinely blocked or deleted in accordance with the statutory provisions.

10. Rights of the data subject

Existence of a right to rectification or erasure of the personal data concerned or to restriction of processing by the controller or a right to object to such processing. The existence of a right of appeal to a supervisory authority if the personal data are not collected from the data subject.

Any information available about the origin of the data, the existence of automated decision-making, including profiling, pursuant to Article 22(1) and (4) of the GDPR and, at least in these cases, significant information about the logic involved and the scope and intended effects of such processing for the data subject collected or otherwise processed for such purposes.

A data subject revokes the consent on which the processing was based pursuant to Article 6(1)(a) of the GDPR or Article 9(2)(a) of the GDPR and there is no other legal basis for the processing.

The data subject opposes the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject opposes the processing pursuant to Art. 21(2) GDPR.

The personal data have been processed unlawfully.

The erasure of the personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.

The personal data has been collected in relation to information society services offered pursuant to Article 8(1) GDPR.

The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.

The processing is unlawful, the data subject objects to the erasure of the personal data and requests instead the restriction of the use of the personal data.

The controller no longer needs the personal data for the purposes of the processing, but the data subject needs it for the assertion, exercise or defense of legal claims.

The data subject has objected to the processing pursuant to Article 21 (1) of the GDPR and it is not yet clear whether the legitimate grounds of the controller override those of the data subject.

11. Social networks

The data controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is a social meeting place which is operated on the internet, an online community which generally enables users to communicate with each other and interact in virtual space. A social network might serve as a platform for exchanging opinions and experiences or enable the internet community to provide personal or company-related information to be made available. Facebook enables users of the social network to create private profiles, upload photos and network via friend requests, among other things.

The operating company of Facebook is Facebook, Inc, 1 Hacker Way, Menlo Park, CA 94025, USA. The controller of personal data, if a data subject lives outside the USA or Canada, is Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

By each call of one of the individual pages of this website, which is operated by the data controller and on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. A complete overview of all Facebook plug-ins can be found at developers.facebook.com/docs/plugins. Within the scope of this technical procedure, Facebook receives knowledge furthermore of which specific sub-page of our website is visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific sub-page of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the "Like" button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives information via the Facebook component that the data subject has visited our website if the data subject is simultaneously logged into Facebook at the time of calling up our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, he or she can prevent the transmission by logging out of his or her Facebook account before accessing our website.

The data policy published by Facebook, which is available at facebook.com/about/privacy, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

12. Data protection provisions on the use and application of Google AdSense

The controller has integrated Google AdSense on this website. Google AdSense is an online service that enables the placement of advertisements on third-party sites. Google AdSense is based on an algorithm that selects the advertisements displayed on third-party sites according to the content of the respective third-party site. Google AdSense allows an interest-related targeting of the internet user, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of the Google-AdSense component is the integration of advertisements on our website. Google-AdSense sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Alphabet Inc. is enabled to analyze the use of our website. Each time one of the individual pages of this website operated by the data controller is called up, on which a Google AdSense component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and the invoicing of commissions. Within the scope of this technical procedure, Alphabet Inc. obtains knowledge of personal data, such as the IP address of the data subject, which Alphabet Inc. uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in internet pages to enable log file recording and log file analysis, whereby a statistical evaluation can be carried out. Based on the embedded tracking pixel, the Alphabet Inc. may see if / when a website was opened by a data subject, and which links were clicked by the data subject. Among other things, tracking pixels are used to evaluate the flow of visitors to a website.

Via Google AdSense, personal data, and information, which also includes the IP address and is necessary for the collection and billing of the displayed advertisements, are transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data collected via the technical process to third parties.

Google-AdSense is explained under this link google.com/adsense/start.

13. Privacy policy on the use and application of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, collation, and evaluation of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a data subject came to a website (so-called referrer), which sub-pages of the website were accessed or how often and for how long a sub-page was viewed. A web analysis is mainly used for the optimization of a website and for the cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The controller uses the addition "_gat._anonymizeIp" for web analysis via Google Analytics. By means of this additive, the IP address of the internet connection of the data subject is shortened and anonymized by Google if access to our internet pages takes place from a member state of the European Union or from another state party to the Agreement on the European Economic Area.

Google Analytics is used for the purpose of analyzing the flow of visitors to our website. Among other things, Google uses the data and information obtained to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services related to the use of our website.

Google Analytics sets a cookie on the information technology system of the data subject. What cookies are has already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website operated by the data controller is called up and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. Within the scope of this technical procedure, Google obtains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to track the origin of visitors and clicks and subsequently to enable commission settlements.

By means of the cookie, personal information, for example the access time, the location from which an access was anticipated and the frequency of visits to our website by the data subject, is stored. Each time the data subject visits our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected via the technical procedure to third parties.

As already described above, the data subject can prevent the setting of cookies by our website at any time using an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used could also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Moreover, the data subject has the possibility to object to the collection of data generated by Google Analytics and related to the use of this website and the processing of this data by Google and to prevent such processing. For this purpose, the data subject must download and install a browser add-on under the link tools.google.com/dlpage/gaoptout. Via JavaScript, this browser add-on informs Google Analytics that no data and information regarding visits to internet pages may be transmitted to Google Analytics. The installation of the browser add-on is considered by Google as an objection. If the information technology system of the data subject is deleted, formatted or reinstalled at a later point in time, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. Provided that the browser add-on is uninstalled or deactivated by the data subject or another person attributable to his or her sphere of control, there is the option of reinstalling or reactivating the browser add-on.

Further information and the applicable Google privacy policy can be found at policies.google.com/privacy and at marketingplatform.google.com/about/analytics/terms/us. Google Analytics is explained in more detail under this link marketingplatform.google.com/about.

14. Data protection provisions on the use and application of Google Remarketing

The data controller has integrated Google Remarketing services on this website. Google Remarketing is a feature of Google AdWords that allows a company to display advertisements to internet users who have previously visited the company’s website. The Google Remarketing integration thus allows a company to create user-related advertisements and therefore to display interest-relevant advertisements to the internet user.

The operating company of the Google Remarketing services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing enables us to display advertisements via the Google advertising network or to have them displayed on other internet pages that are tailored to the individual needs and interests of internet users.

Google Remarketing places a cookie on the information technology system of the data subject. What cookies are has already been explained above. By placing the cookie, Google is able to identify the visitor to our website when he or she subsequently visits websites that are also members of the Google advertising network. Each time a website is accessed on which the Google Remarketing service has been integrated, the internet browser of the person concerned automatically identifies itself to Google. Within the scope of this technical procedure, Google obtains knowledge of personal data, such as the IP address or the user’s surfing behavior, which Google uses, among other things, to display interest-relevant advertising.

Personal information, such as the websites visited by the person concerned, is stored by means of the cookie. Every time the data subject visits our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected via the technical procedure to third parties.

The data subject can prevent the setting of cookies by our website, as already described above, at any time by means of an appropriate setting of the internet browser used and thus permanently object to the setting of cookies. This kind of setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

The data subject also has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link google.com/settings/ads from any of the internet browsers he or she uses and make the desired settings there.

Further information and the applicable data protection provisions of Google can be found at policies.google.com/privacy.

15. Data protection provisions on the use and application of Google AdWords

The controller has integrated Google AdWords on this website. Google AdWords is an internet advertising service that allows advertisers to place ads in Google’s search engine results as well as in the Google advertising network. Google AdWords allows an advertiser to pre-define certain keywords that will be used to display an ad in Google’s search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed on topic-relevant websites by means of an automatic algorithm and in compliance with the previously defined keywords.

The operating company of the Google AdWords services is Google Inc, 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search, engine results of the Google search engine and to display third-party advertising on our website.

When a data subject accesses our website via a Google ad, a so-called conversion cookie is stored by Google on the information technology system of the data subject. We have already explained above what cookies are. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. Via the conversion cookie, provided the cookie has not yet expired, it is possible to track whether certain sub-pages, for example the shopping cart from an online store system, have been called up on our website. Through the conversion cookie, both we and Google can track whether a data subject who arrived at our website via an AdWords ad generated a sale, i.e., completed or cancelled a purchase of goods.

Data and information collected using the conversion cookie are used by Google to compile visit statistics for our website. In turn, these visit statistics are used by us to determine the total number of users who were referred to us via AdWords ads, i.e., to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. No information is received by Google from our company or other advertisers of Google AdWords by means of which the data subject could be identified.

By means of the conversion cookie, personal information, for example the internet pages visited by the data subject, is stored. Every time the data subject visits our website, personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected via the technical procedure to third parties.

The data subject may refuse the use of cookies by our website, as described above, at any time by selecting the appropriate settings on the internet browser used and thus, permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a conversion cookie on the information technology system of the data subject. In addition, a cookie already set by Google AdWords can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to interest-based advertising by Google. To do this, the data subject must call up the link google.com/settings/ads from any of the internet browsers he or she uses and make the desired settings there.

Further information and the applicable data protection provisions of Google can be found at policies.google.com/privacy.

16. Use of Google Maps with recommendation components

On our site, we use the component “Google Maps” in combination with the so-called “share function”. “Google Maps” is a service of the company Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”.

Each time this component is called up, Google sets a cookie in order to process user settings and data when displaying the page on which the “Google Maps” component is integrated. As rule, this cookie is not deleted by closing the browser, but expires after a certain time, unless you delete it beforehand manually.

Should you not agree to this processing of your data, it is possible to deactivate the “Google Maps” service and in this way prevent the transfer of data to Google. To do this, you must deactivate the JavaScript function in your browser. Please note, however, that in this case you will not be able to use “Google Maps” or will only be able to use it to a limited extent.

The use of “Google Maps” and the information obtained via “Google Maps” is subject to the Google Terms of Use policies.google.com/terms and the additional terms and conditions for “Google Maps” google.com/help/terms_maps.

The Google Maps feature also contains the following recommendation buttons: “Google+ button” of the company Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA; “Facebook button” of the company Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA; “Twitter button” of the company Twitter Inc, 795 Folsom St., Suite 600, San Francisco, CA 94107, USA.

When you call up the “Google Maps” page, these “recommendation components” cause the browser you are using to download a corresponding representation of the component from the respective provider. This informs the respective provider - mentioned above - furthermore which specific page of our website you are currently visiting.

In case you are logged in to your respective personal account with the above-mentioned providers at the time of calling up the “Google Maps” page, they can record the information thus obtained about the website recommended by you as well as your IP address and other browser-related information and link it to your respective account.

If you want to prevent this transmission and storage of data about you and your behavior on our website by the respective provider, you must log out of these providers before you visit our site.

You can find out more about the data collection of the respective providers via the following links:
Twitter privacy policy: twitter.com/privacy
Facebook privacy policy: facebook.com/about/privacy
Google+ privacy policy: policies.google.com/privacy

17. Use of Google Maps

We use the component “Google Maps” of the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”, on our site.

Each time the “Google Maps” component is called up, Google sets a cookie to process user settings and data when displaying the page on which the “Google Maps” component is integrated. This cookie is usually not deleted by closing the browser, but expires after a certain time, unless you delete it manually beforehand.

If you do not agree to this processing of your data, you have the option of deactivating the “Google Maps” service and thus preventing the transfer of data to Google. To do this, you must deactivate the JavaScript function in your browser. However, we would like to point out that in this case you will not be able to use "Google Maps" or only to a limited extent.

The use of “Google Maps” and the information obtained via “Google Maps” is subject to the Google Terms of Use policies.google.com/terms and the additional terms and conditions for “Google Maps” google.com/help/terms_maps.

18. Use of reCAPTCHA

To protect input forms on our site, we use the service “reCAPTCHA” of the company Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter “Google”.

The use of this service makes it possible to distinguish whether the corresponding input is of human origin or is misused by automated machine processing.

To our knowledge, the referrer URL, the IP address, the behavior of the website visitor, information about the operating system, browser and duration of visit, cookies, display instructions and scripts, the user’s input behavior and mouse movements in the “reCAPTCHA” checkbox are transmitted to “Google”.

Google uses the information thus obtained, among other things, to digitize books and other printed matter and to optimize services such as Google Street View and Google Maps (e.g., house number and street name recognition). The IP address transmitted as part of “reCAPTCHA” will not be merged with other data from Google, unless you are logged into your Google account at the time of using the “reCAPTCHA” plug-in. If you wish to prevent this transmission and storage of data about you and your behavior on our website by “Google”, you must log out of “Google” before you visit our site or use the reCAPTCHA plug-in.

The use of the service “reCAPTCHA” obtained information is in accordance with the Google terms of use: policies.google.com/terms.

19. Legal basis of processing

Article 6 I lit. a GDPR serves as the legal basis for our company for processing operations in which we obtain consent for a specific processing purpose. Where the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, with processing operations which are necessary for the delivery of goods or the provision of another service or consideration, the processing is based on Article 6 I lit. b GDPR. This also applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation by which a processing of personal data becomes necessary, for example for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In exceptional cases, the processing of personal data might become necessary to protect the vital interests of the data subject or another natural person. That would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance data or other vital information had to be passed on to a doctor, hospital or other third party. Then, the processing would be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the above-mentioned legal bases are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, provided that the interests, fundamental rights, and freedoms of the data subject are not overridden. Such processing operations are permitted to us permitted because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47 sentence 2 GDPR).

20. Legitimate interests in the processing pursued by the controller or a third party

If the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate interest is the conduct of our business for the benefit of the well-being of all our employees and our shareholders.

21. Duration for which the personal data is stored

Criterion for the duration of storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted, if it is no longer required for the fulfillment or initiation of the contract.

22. Legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision

We would like to inform you furthermore that the provision of personal data is in part required by law (e. g., tax regulations) or may also result from contractual regulations (e. g., information on the contractual partner). Occasionally, to conclude a contract, it might be necessary for a data subject to provide us with personal data which subsequently have to be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with him or her. Non-provision of the personal data would have the consequence that the contract with the data subject could not be concluded. Before providing personal data by the data subject, the data subject must contact one of our employees. Based on the individual case, our employee will explain to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of not providing the personal data would be.

23. Existence of an automated decision-making process

As a responsible company, we refrain from automatic decision-making or profiling.